4/20/2023 0 Comments Espionage app for macInfrequent mobile device probing to conserve battery power.Typical Wi-Fi accuracies in the 7-to-10 meter range (though Angle of Arrival and improved location analytics promise dramatic improvements). ![]() ![]() Yet in the real world, issues arise from both technology challenges and privacy concerns alike. And not just for retailers - the potential wealth of business value from data has drawn piqued interest across nearly all industries. Tracking the position of mobile devices accurately and correlating to personal data has been one of the most sought after Big Data objectives. As a shopper enters a store, the retailer uses Wi-Fi to track her movements, interests, and shopping habits, providing a treasure trove of insight valuable to merchandising and product development alike.Īnd as advances in Wi-Fi promise increasing location precision and beacons promise pinpoint location based services, the future appears to be smooth sailing, right?
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